This interaction and contribution has dramatically changed the landscape of the web. If we stick to Berners-Lee’s method of describing it, the Web 2.0, or the “read-write” web has the ability to contribute content and interact with other web users. Now even a non-technical user can actively interact & contribute to the web using different blog platforms. The year 1999 marked the beginning of a Read-Write-Publish era with notable contributions from LiveJournal (Launched in April, 1999) and Blogger (Launched in August, 1999). The lack of active interaction of common users with the web lead to the birth of Web 2.0. The overall goal was to present products to potential customers, much as a catalog or a brochure does - only through a website retailers could also provide a method for anyone (anywhere in the world) to purchase (their) products. The first shopping cart applications, which most e-commerce website owners use in some shape or form, basically fall under the category of Web 1.0.

There was very little in the way of user interaction or content contribution. But the information age was born!Īccording to Tim Berners-Lee the first implementation of the web, representing the Web 1.0, could be considered as the “read-only web.” In other words, the early web allowed users to search for information and read it. There was no active communication or information flow from consumer (of the information) to producer (of the information). The best examples of this 1.0 web era are millions of static websites which mushroomed during the dot-com boom (which eventually has led to the dotcom bubble). The average internet user’s role was limited to reading the information which was presented to him. Web 1.0 – The shopping carts & static webĮxperts call the Internet before 1999 “Read-Only” web.

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